Insights
Perspectives from
the field.
Practical thinking on strategy, transformation and India market entry - drawn from 250+ real-world engagements.
Winning in India's Food Market: What works, and what doesn't
A study of India entry for international food companies: right to win, landed-cost and channel economics, and how to choose the right partner.
Why India Now? - Strategic Market Opportunity for International Brands
India has entered a phase of Consumer Maturity. The shift from volume-driven to value-driven consumption creates the perfect entry window for premium international brands.
An Important but Overlooked Aspect of Transformation
Transformation Manager - a vital link for ensuring change happens on the ground. The right selection and nurturing can make or break a transformation.
India Phygital Index (IPI) - Retail Technology and Future of Retail
Phygital is the new frontier of retail in India. OCF's landmark study assesses Omnichannel maturity across India's leading retailers - and what it takes to reach the next orbit.
Evolving Channel & Distribution Landscape - Implications for Brands and D2C Companies
India's retail channels are undergoing rapid transformation. General trade, modern trade, D2C and B2B aggregators are reshaping how brands reach consumers by 2030.